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HICSS   2003 Hawaii International Conference on System Sciences
Wall of Fame | Most Viewed HICSS-2003 Paper
HICSS
2003
IEEE
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9 years 3 months ago
Assessing the Readiness of Firms for CRM: A Literature Review and Research Model
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...
Rosalie J. Ocker, Susan Mudambi
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