ICMB   2007 International Conference on Mobile Business
Wall of Fame | Most Viewed ICMB-2007 Paper
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11 years 21 days ago
Estimating the Capacity of the Location - Based Advertising Channel
Delivering “relevant” advertisements to consumers carrying mobile devices is regarded by many as one of the most promising mobile business opportunities. The relevance of a mo...
Gyözö Gidófalvi, Hans Ravnkj&aeli...
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