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ICMB   2007 International Conference on Mobile Business
Wall of Fame | Most Viewed ICMB-2007 Paper
ICMB
2007
IEEE
157views Business» more  ICMB 2007»
13 years 11 months ago
Estimating the Capacity of the Location - Based Advertising Channel
Delivering “relevant” advertisements to consumers carrying mobile devices is regarded by many as one of the most promising mobile business opportunities. The relevance of a mo...
Gyözö Gidófalvi, Hans Ravnkj&aeli...
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