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MKTSCI   2010
Wall of Fame | Most Viewed MKTSCI-2010 Paper
MKTSCI
2010
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9 years 11 months ago
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
The role that social interactions play in the purchase decisions of consumers is of growing interest to marketers. Consumers' decisions not only depend on information they re...
Wesley R. Hartmann
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