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SIGKDD   2002
Wall of Fame | Most Viewed SIGKDD-2002 Paper
SIGKDD
2002
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10 years 1 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
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