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ELECTRONICMARKETS
1998

Agents as Mediators in Electronic Commerce

13 years 3 months ago
Agents as Mediators in Electronic Commerce
Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agentmediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to accommodate electronic markets.
Robert H. Guttman, Alexandros Moukas, Pattie Maes
Added 22 Dec 2010
Updated 22 Dec 2010
Type Journal
Year 1998
Where ELECTRONICMARKETS
Authors Robert H. Guttman, Alexandros Moukas, Pattie Maes
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