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DSVIS
2003
Springer

Addressing Marketing Requirements in User-Interface Design for Multiple Platforms

13 years 8 months ago
Addressing Marketing Requirements in User-Interface Design for Multiple Platforms
The commercial use of the Internet for service provision has deeply changed the environment where human-computer interaction takes place. Web interfaces are now integrated in overall service provision, and are designed for a huge and diversified set of potential users, in an uncontrolled context. With the aim of understanding customer interaction needs and improving the methods of requirements elicitation in the web context, a qualitative study of a multi-channel Portuguese bank was made. The results obtained so far indicate that Interaction Design and Services Marketing have strong complementarities. The Marketing perspective is especially useful with regard to the study of customer experience requirements, which are increasingly influential in customer decisions to adopt Internet services. Essential use cases are also very useful in the multiple platform service context, as they allow the elicitation of experience requirements in a technology-independent way, and therefore allow an i...
Lia Patrício, João Falcão e C
Added 06 Jul 2010
Updated 06 Jul 2010
Type Conference
Year 2003
Where DSVIS
Authors Lia Patrício, João Falcão e Cunha, Raymond P. Fisk, Nuno Jardim Nunes
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