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ICCBR
2005
Springer

Advertising Strategies: Learning Competence through Cooperative Game Playing

11 years 6 months ago
Advertising Strategies: Learning Competence through Cooperative Game Playing
In this paper we consider the competition on the Internet between information providers to maximise their exposure to a relevant audience. Spammers and Search engine gamers adopt a selfish, noncooperative strategy where the goal is to bring the target site or product to the attention of as many people as possible, regardless of the consequences. In contrast, we describe a co-operative strategy where agents engage in ‘language games’ in order to learn and index the distributed topic competence of other agents. By participating in the game strategies, agents have a two-fold reward: their local topic competence is advertised to a relevant distributed audience and their own problem-solving capabilities are enhanced by allowing them to draw upon the competences of other agents. We describe how we are using this technique to produce a topic-centric view of the blogosphere and we discuss work we intend to pursue to improve the strategies available to our agents.
Paolo Avesani, Conor Hayes
Added 27 Jun 2010
Updated 27 Jun 2010
Type Conference
Year 2005
Where ICCBR
Authors Paolo Avesani, Conor Hayes
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