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CORR
2008
Springer

An Agent-Based Simulation of In-Store Customer Experiences

8 years 2 months ago
An Agent-Based Simulation of In-Store Customer Experiences
: Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation model, designed to help to understand the relationship between human resource management practices and retail productivity. We report on the current development of our simulation model which includes new features concerning the evolution of customers over time. To test some of these features we have conducted a series of experiments dealing with customer pool sizes, standard and noise reduction modes, and the spread of the word of mouth. Our multidisciplinary research team draws upon expertise from work psychologists and computer scientists. Despite the fact we are working within a relatively novel and complex domain, it is clear that intelligent agents offer potential for fostering sustainable organisational capabilities in the future.
Peer-Olaf Siebers, Uwe Aickelin, Helen Celia, Chri
Added 09 Dec 2010
Updated 09 Dec 2010
Type Journal
Year 2008
Where CORR
Authors Peer-Olaf Siebers, Uwe Aickelin, Helen Celia, Christopher Clegg
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