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AMET
1998
Springer

Agent-Mediated Integrative Negotiation for Retail Electronic Commerce

10 years 5 months ago
Agent-Mediated Integrative Negotiation for Retail Electronic Commerce
Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. Although shopping agents provide convenience for consumers and yield more efficient markets, today's first-generation shopping agents are limited to comparing merchant offerings only on price instead of their full range of value. As such, they do a disservice to both consumers and retailers by hiding important merchant valueadded services from consumer consideration. Likewise, the increasingly popular online auctions pit sellers against buyers in distributive negotiation tugof-wars over price. This paper analyzes these approaches from economic, behavioral, and software agent perspectives then proposes integrative negotiation as a more suitable approach to retail electronic commerce. Finally, we identify promising techniques (e.g., multi-attribute utility theory, distributed constraint satisfaction, and conjoint analysis) for implementing agent-mediated integr...
Robert H. Guttman, Pattie Maes
Added 05 Aug 2010
Updated 05 Aug 2010
Type Conference
Year 1998
Where AMET
Authors Robert H. Guttman, Pattie Maes
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