Analyzing (social media) networks with NodeXL

We present NodeXL, an extendible toolkit for network overview, discovery and exploration implemented as an add-in to the Microsoft Excel 2007 spreadsheet software. We demonstrate NodeXL data analysis and visualization features with a social media data sample drawn from an enterprise intranet social network. A sequence of NodeXL operations from data import to computation of network statistics and refinement of network visualization through sorting, filtering, and clustering functions is described. These operations reveal sociologically relevant differences in the patterns of interconnection among employee participants in the social media space. The tool and method can be broadly applied. Categories and Subject Descriptors H.4.1 [Information Systems Applications]: Office Automation

• Type: Conference
• Year: 2009
• Where: CANDT
• Authors: Marc A. Smith, Ben Shneiderman, Natasa Milic-Frayling, Eduarda Mendes Rodrigues, Vladimir Barash, Cody Dunne, Tony Capone, Adam Perer, Eric Gleave
• Keywords: CANDT 2009, Emerging Technology, Intranet Social Network, Social Media, Social Media Data