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PERSUASIVE
2010
Springer

Animate Objects: How Physical Motion Encourages Public Interaction

13 years 2 months ago
Animate Objects: How Physical Motion Encourages Public Interaction
The primary challenge for information terminals, kiosks, and incidental use systems of all sorts, is that of getting the “first click” from busy passersby. This paper presents two studies that investigate the role of motion and physicality in drawing people to look and actively interact with generic information kiosks. The first study was designed as a 2x2 factorial design, physical v. on-screen gesturing and hand v. arrow motion, on a kiosk deployed in two locations, a bookstore and a computer science building lobby. The second study examined the effect of physical v. projected gesturing, and included a follow-up survey. Over twice as many passersby interacted in the physical v. on-screen condition in the first study and 60% more interacted in the second. These studies, in concert, indicate that physical gesturing does indeed significantly attract more looks and use for the information kiosk, and that form affects people’s impression and interpretation of these gestures.
Wendy Ju, David Sirkin
Added 29 Jan 2011
Updated 29 Jan 2011
Type Journal
Year 2010
Where PERSUASIVE
Authors Wendy Ju, David Sirkin
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