Automatic content targeting on mobile phones

10 years 6 days ago
Automatic content targeting on mobile phones
The mobile phone industry has reached a saturation point. With low growth rates and fewer new customers available to acquire, competition among mobile operators is now focused on attracting competitors' customers. This leads to a significant downward price pressure, the inability by mobile phone providers in deriving reasonable returns from basic telephony services, and an increasing reliance on value added services (VAS) for revenue growth. There are today thousands of such services available for companies to sell to their customers daily. These services include, for example, the provision of sports information, ring-tones, personalized news, weather forecast, and financial trends. Because of the many possible offers, and of the limited contact opportunities (operators tend to cap the number of commercial messages sent to their users and phones have limited-size screens), data mining can play an important role in optimizing message targeting. In this paper we describe our experi...
Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tr
Added 19 Oct 2010
Updated 19 Oct 2010
Type Conference
Year 2008
Where EDBT
Authors Giovanni Giuffrida, Catarina Sismeiro, Giuseppe Tribulato
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