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IJMMS
2008

Avatars in social media: Balancing accuracy, playfulness and embodied messages

10 years 2 months ago
Avatars in social media: Balancing accuracy, playfulness and embodied messages
This paper examines how users negotiate their self-presentation via an avatar used in social media. Twenty participants customised an avatar while thinking aloud. An analysis of this verbal data revealed three motivating factors that drive self-presentation: (1) avatars were used to accurately reflect their owners' offline self; participants chose to display stable self-attributes or idealised their avatar by concealing or emphasising attributes aligned to imagined social roles, (2) the diversity of customisation options was exploited by some participants who broke free from the social rules governing self-presentation offline; others used the avatar's appearance to emotionally provoke and engage the avatar viewer and finally, (3) avatars were used as proxies; participants designed their online self in order to convey a message to a significant other. r 2008 Elsevier Ltd. All rights reserved.
Asimina Vasalou, Adam N. Joinson, Tanja Bänzi
Added 12 Dec 2010
Updated 12 Dec 2010
Type Journal
Year 2008
Where IJMMS
Authors Asimina Vasalou, Adam N. Joinson, Tanja Bänziger, Peter Goldie, Jeremy Pitt
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