Blog cascade affinity: analysis and prediction

Information propagation within the blogosphere is of much importance in implementing policies, marketing research, launching new products, and other applications. In this paper, we take a microscopic view of the information propagation pattern in blogosphere by investigating blog cascade affinity. A blog cascade is a group of posts linked together discussing about the same topic, and cascade affinity refers to the phenomenon of a blog's inclination to join a specific cascade. We identify and analyze an array of features that may affect a blogger's cascade joining behavior and utilize these features to predict cascade affinity of blogs. Evaluated on a real dataset consisting of 873,496 posts, our svm-based

• Type: Conference
• Year: 2009
• Where: CIKM
• Authors: Hui Li, Sourav S. Bhowmick, Aixin Sun
• Keywords: Blog Cascade, Blog Cascade Affinity, Cascade Affinity, CIKM 2009, Information Management