Business intelligence approach to supporting strategy-making of ISP service management

The recent deregulation of telecommunication industry by the Taiwanese government has brought about the acute competition for Internet Service Providers (ISP). Taiwan's ISP industry is characterized by the heavy pressure for raising revenue after hefty capital investments of last decade and the lack of knowledge to develop competitive strategies. To attract subscribers, all ISP dealers are making an all-out effort to improve their service management. This study proposes a Business Intelligence process for ISP dealers in Taiwan to assist management in developing effective service management strategies. We explore the customers' usage characteristics and preference knowledge through applying the attribute-oriented induction (AOI) method on IP traffic data of users. Using the self-organizing map (SOM) method, we are able to divide customers into clusters with different usage behavior patterns. We then apply RFM modeling to calibrate customers' value of each cluster, which ...

• Type: Journal
• Year: 2008
• Where: ESWA
• Authors: Sheng-Tun Li, Li-Yen Shue, Shu-Fen Lee
• Keywords: ESWA 2008, ISP Dealers, Management, Service Management