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CHI
2006
ACM

Can a virtual cat persuade you?: the role of gender and realism in speaker persuasiveness

10 years 26 days ago
Can a virtual cat persuade you?: the role of gender and realism in speaker persuasiveness
This study examines the roles of gender and visual realism in the persuasiveness of speakers. Participants were presented with a persuasive passage delivered by a male or female person, virtual human, or virtual character. They were then assessed on attitude change and their ratings of the argument, message, and speaker. The results indicated that the virtual speakers were as effective at changing attitudes as real people. Male participants were more persuaded when the speaker was female than when the speaker was male, whereas female participants were more persuaded when the speaker was male than when the speaker was female. Cross gender interactions occurred across all conditions, suggesting that some of the gender stereotypes that occur with people may carry over to interaction with virtual characters. Ratings of the perceptions of the speaker were more favorable for virtual speakers than for human speakers. We discuss the application of these findings in the design of persuasive hu...
Catherine A. Zanbaka, Paula Goolkasian, Larry F. H
Added 13 Jun 2010
Updated 13 Jun 2010
Type Conference
Year 2006
Where CHI
Authors Catherine A. Zanbaka, Paula Goolkasian, Larry F. Hodges
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