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SOCIALCOM
2010

Churn in Social Networks: A Discussion Boards Case Study

9 years 7 months ago
Churn in Social Networks: A Discussion Boards Case Study
Churn has been identified as an important issue in a wide range of industries. In social networks, churn represents a significant risk for the health and functioning of communities. However, the importance and actual meaning of churn in social networks is almost unexplored. This work provides a general view on these issues and discusses aspects that are especially relevant to discussion boards. We provide a broad literature review on "traditional" churn analysis and prediction and highlight the specialities of churn in social networks. We further present an empirical analysis of a churn definition particularly appropriate for discussion boards and propose future research directions for predicting churn in social networks, focusing on the importance of social roles, influence and influence diffusion.
Marcel Karnstedt, Tara Hennessy, Jeffrey Chan, Con
Added 15 Feb 2011
Updated 15 Feb 2011
Type Journal
Year 2010
Where SOCIALCOM
Authors Marcel Karnstedt, Tara Hennessy, Jeffrey Chan, Conor Hayes
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