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Collaborative Filtering by Mining Association Rules from User Access Sequences

10 years 21 days ago
Collaborative Filtering by Mining Association Rules from User Access Sequences
Recent research in mining user access patterns for predicting Web page requests focuses only on consecutive sequential Web page accesses, i.e., pages which are accessed by following the hyperlinks. In this paper, we propose a new method for mining user access patterns that allows the prediction of multiple non-consecutive Web pages, i.e., any pages within the Web site. Our approach consists of two major steps. First, the shortest path algorithm in graph theory is applied to find the distances between Web pages. In order to capture user access behavior on the Web, the distances are derived from user access sequences, as opposed to static structural hyperlinks. We refer to these distances as Minimum Reaching Distance (MRD) information. The association rule mining (ARM) technique is then applied to form a set of predictive rules which are further refined and pruned by using the MRD information. The proposed approach is applied as a collaborative filtering technique to recommend Web pa...
Mei-Ling Shyu, Choochart Haruechaiyasak, Shu-Ching
Added 25 Jun 2010
Updated 25 Jun 2010
Type Conference
Year 2005
Where WIRI
Authors Mei-Ling Shyu, Choochart Haruechaiyasak, Shu-Ching Chen, Na Zhao
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