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CHI
2007
ACM

Constructing my online self: avatars that increase self-focused attention

4 years 11 months ago
Constructing my online self: avatars that increase self-focused attention
Three studies investigated whether users' strategies for customising online avatars increase their self-focused attention, also known as private self-awareness. Study 1 showed that a high number of users adapt their avatars to reflect their own appearance. Study 2 demonstrated that users who perceive their avatars to be similar to their own appearance experience as a result heightened private selfawareness. In Study 3, private self-awareness pervaded social interaction taking place over time when users with representative avatars, compared to a control group, reported increased private self-awareness. Drawing from research in interpersonal communication, we suggest that avatars which increase their owners' self-focus may have an influence on online behavior in the context of social computing. Author Keywords Avatars, self-awareness, interpersonal communication ACM Classification Keywords
Asimina Vasalou, Adam N. Joinson, Jeremy Pitt
Added 30 Nov 2009
Updated 30 Nov 2009
Type Conference
Year 2007
Where CHI
Authors Asimina Vasalou, Adam N. Joinson, Jeremy Pitt
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