Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies

ic copy available at: http://ssrn.com/abstract=1629493 Marketing Science Institute Working Paper Series 2010 Report No. 10-102 Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies Ashish Sood and Gerard J. Tellis “Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies” © 2010 Ashish Sood and Gerard J. Tellis; Report Summary © 2010 Marketing Science Institute MSI working papers are distributed for the benefit of MSI corporate and academic members and the general public. Reports are not be to reproduced or published, in any form or by any means, electronic or mechanical, without written permission. 

• Type: Journal
• Year: 2011
• Where: MKTSCI
• Authors: Ashish Sood, Gerard J. Tellis
• Keywords: Academic Members, Gerard J Tellis, Marketing Science Institute, MKTSCI 2011, Multimedia