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INTERACT
2003

Designing a Football Experience for a Mobile Device

7 years 22 days ago
Designing a Football Experience for a Mobile Device
Abstract: Watching sports is a favorite pastime of many consumers. A more nomadic life style makes the traditional spectating venues unavailable. Designing a sports spectator experience using mobile devices poses design and technological challenges in order to achieve a good experience at an acceptable cost. Combining animations, which have higher understandability and lower cost, with video, which has a higher emotional value, might provide that experience. The authors used a combination of a formal experiment with a focus group study to evaluate and refine successive design sketches. The result was a design proposal that will be implemented as a commercial product.
Greger Wikstrand, Staffan Eriksson, Frida Öst
Added 31 Oct 2010
Updated 31 Oct 2010
Type Conference
Year 2003
Where INTERACT
Authors Greger Wikstrand, Staffan Eriksson, Frida Östberg
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