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Detecting online commercial intention (OCI)

9 years 10 months ago
Detecting online commercial intention (OCI)
Understanding goals and preferences behind a user's online activities can greatly help information providers, such as search engine and E-Commerce web sites, to personalize contents and thus improve user satisfaction. Understanding a user's intention could also provide other business advantages to information providers. For example, information providers can decide whether to display commercial content based on user's intent to purchase. Previous work on Web search defines three major types of user search goals for search queries: navigational, informational and transactional or resource [1][7]. In this paper, we focus our attention on capturing commercial intention from search queries and Web pages, i.e., when a user submits the query or browse a Web page, whether he / she is about to commit or in the middle of a commercial activity, such as purchase, auction, selling, paid service, etc. We call the commercial intentions behind a user's online activities as OCI (O...
Honghua (Kathy) Dai, Lingzhi Zhao, Zaiqing Nie, Ji
Added 22 Nov 2009
Updated 22 Nov 2009
Type Conference
Year 2006
Where WWW
Authors Honghua (Kathy) Dai, Lingzhi Zhao, Zaiqing Nie, Ji-Rong Wen, Lee Wang, Ying Li
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