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2008

Determining the informational, navigational, and transactional intent of Web queries

11 years 5 months ago
Determining the informational, navigational, and transactional intent of Web queries
In this paper, we define and present a comprehensive classification of user intent for Web searching. The classification consists of three hierarchical levels of informational, navigational, and transactional intent. After deriving attributes of each, we then developed a software application that automatically classified queries using a Web search engine log of over a million and a half queries submitted by several hundred thousand users. Our findings show that more than 80% of Web queries are informational in nature, with about 10% each being navigational and transactional. In order to validate the accuracy of our algorithm, we manually coded 400 queries and compared the results from this manual classification to the results determined by the automated method. This comparison showed that the automatic classification has an accuracy of 74%. Of the remaining 25% of the queries, the user intent is vague or multi-faceted, pointing to the need for probabilistic classification. We discuss ...
Bernard J. Jansen, Danielle L. Booth, Amanda Spink
Added 12 Dec 2010
Updated 12 Dec 2010
Type Journal
Year 2008
Where IPM
Authors Bernard J. Jansen, Danielle L. Booth, Amanda Spink
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