Diffusion of Internet Technologies in Travel Agencies in Australia

Abstract - The Internet appears to playing a role in the restructuring of some traditional business sectors in which some organisations profit and some decline. Travel agencies are being subjected to increased competition from virtual on-line travel agencies. These agencies do not possess the traditional retail outlets but exist predominantly on the Web. In addition, airline companies and travel wholesalers are beginning to market their products directly to the consumer. Despite the threat of disintermediation, the Internet has created opportunities for the travel agency as it provides a method of providing service around the clock and of being accessible from home and work. This paper reports on an Australian wide study that has been undertaken to investigate the diffusion and adoption of Internet (Web) technologies in travel agencies. The agencies were randomly selected within each State. A questionnaire was developed and sent to almost 2000 travel agencies. Two hundred and forty sev...

• Type: Conference
• Year: 2000
• Where: ECIS
• Authors: Craig Standing, Thandarayan Vasudavan
• Keywords: ECIS 2000, ECIS 2004, Internet, On-line Travel Agencies, Travel Agencies