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2008

An empirical investigation of mobile ticketing service adoption in public transportation

10 years 3 months ago
An empirical investigation of mobile ticketing service adoption in public transportation
In this paper, we present results from a study of mobile ticketing service adoption in public transportation. The theoretical background of the study is based on technology adoption and trust theories, which are augmented with concepts of mobile use context and mobility. Our empirical findings from analyses of a survey data suggest that compatibility of the mobile ticketing service with consumer behavior is a major determinant of adoption. Mobility and contextual factors, including budget constraints, availability of other alternatives, and time pressure in the service use situation were also found to have a strong effect on the adoption decision. Our findings suggest that contextual and mobile service-specific features are important determinants of mobile service adoption and should thus be integrated into the traditional adoption models. Keywords Mobile commerce
Niina Mallat, Matti Rossi, Virpi Kristiina Tuunain
Added 28 Dec 2010
Updated 28 Dec 2010
Type Journal
Year 2008
Where PUC
Authors Niina Mallat, Matti Rossi, Virpi Kristiina Tuunainen, Anssi Öörni
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