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ASUNAM
2010
IEEE

Empirical Study of Social Features' Roles in Buyers' Complex Decision Making

9 years 1 months ago
Empirical Study of Social Features' Roles in Buyers' Complex Decision Making
This paper aims at studying the roles of social features (as obtained from social networking sources) in buyers' decision process when they are searching for products to buy. Through close observation of users' objective behavior, we have discovered the importance of different types of social features in supporting users to achieve a confident decision at the end. Improving suggestions are further derived on how to better present the social information and combine them with static product attributes to enhance current online decision supports. Keywords-empirical study; social features; Flickr
Li Chen
Added 26 Oct 2010
Updated 26 Oct 2010
Type Conference
Year 2010
Where ASUNAM
Authors Li Chen
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