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KDD
2009
ACM

Enabling analysts in managed services for CRM analytics

11 years 3 months ago
Enabling analysts in managed services for CRM analytics
Data analytics tools and frameworks abound, yet rapid deployment of analytics solutions that deliver actionable insights from business data remains a challenge. The primary reason is that on-field practitioners are required to be both technically proficient and knowledgeable about the business. The recent abundance of unstructured business data has thrown up new opportunities for analytics, but has also multiplied the deployment challenge, since interpretation of concepts derived from textual sources require a deep understanding of the business. In such a scenario, a managed service for analytics comes up as the best alternative. A managed analytics service is centered around a business analyst who acts as a liaison between the business and the technology. This calls for new tools that assist the analyst to be efficient in the tasks that she needs to execute. Also, the analytics needs to be repeatable, in that the delivered insights should not depend heavily on the expertise of specif...
Indrajit Bhattacharya, Shantanu Godbole, Ajay Gupt
Added 25 Nov 2009
Updated 25 Nov 2009
Type Conference
Year 2009
Where KDD
Authors Indrajit Bhattacharya, Shantanu Godbole, Ajay Gupta, Ashish Verma, Jeff Achtermann, Kevin English
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