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2003
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eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments

9 years 15 days ago
eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments
In recent years, the growth of Mobile Computing, Electronic Commerce and Mobile Electronic Commerce has created a new concept of Mobile Electronic Marketing. New marketing models are being developed and used to target mobile users. Mobile environments introduces new challenges that need to be overcome by these marketing models in order to be successful and effective. This paper proposes a framework, called eNcentive, which addresses many of the issues that are characteristic of mobile environments. eNcentive facilitates peer-to-peer electronic marketing in mobile ad hoc environments. Our framework employs a intelligent marketing scheme, by providing users the capability to collect information like sales promotions and discounts. Users can propagate this marketing information to other users in the network. Participating users benefit from such circulation since businesses that originally created the promotions reward the active distributors with additional promotions and other compen...
Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yel
Added 05 Jul 2010
Updated 05 Jul 2010
Type Conference
Year 2003
Where ACMICEC
Authors Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yelena Yesha
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