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2009
Springer

Engaging Passers-by with Interactive Screens - A Marketing Perspective

11 years 4 months ago
Engaging Passers-by with Interactive Screens - A Marketing Perspective
: This position paper approaches pervasive advertising from a marketing
Daniel Michelis, Hendrik Send
Added 24 Jul 2010
Updated 24 Jul 2010
Type Conference
Year 2009
Where GI
Authors Daniel Michelis, Hendrik Send
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