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DAGSTUHL
2007

Exploiting Community Behavior for Enhanced Link Analysis and Web Search

10 years 7 months ago
Exploiting Community Behavior for Enhanced Link Analysis and Web Search
Methods for Web link analysis and authority ranking such as PageRank are based on the assumption that a user endorses a Web page when creating a hyperlink to this page. There is a wealth of additional user-behavior information that could be considered for improving authority analysis, for example, the history of queries that a user community posed to a search engine over an extended time period, or observations about which query-result pages were clicked on and which ones were not clicked on after a user saw the summary snippets of the top-10 results. This paper enhances link analysis methods by incorporating additional user assessments based on query logs and click streams, including negative feedback when a query-result page does not satisfy the user demand or is even perceived as spam. Our methods use various novel forms of advanced Markov models whose states correspond to users and queries in addition to Web pages and whose links also reflect the relationships derived from query-...
Julia Luxenburger, Gerhard Weikum
Added 29 Oct 2010
Updated 29 Oct 2010
Type Conference
Year 2007
Where DAGSTUHL
Authors Julia Luxenburger, Gerhard Weikum
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