Generating succinct titles for web URLs

9 years 3 months ago
Generating succinct titles for web URLs
How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider the problem of automatically generating link-titles for URLs and propose a general statistical framework for solving this problem. The framework is based on using information from a diverse collection of sources, each of which can be thought of as contributing one or more candidate link-titles for the URL. It can also incorporate the context in which the link-title will be used, along with constraints on its length. Our framework is applicable to several scenarios: obtaining succinct titles for displaying quicklinks, obtaining titles for URLs that lack a good title, constructing succinct sitemaps, etc. Extensive experiments show that our method is very effective, producing results that are at least 20% better than non-trivial baselines. Categories and Subject Descriptors H.3.3 [Information Storage and Retrieval...
Deepayan Chakrabarti, Ravi Kumar, Kunal Punera
Added 30 Nov 2009
Updated 30 Nov 2009
Type Conference
Year 2008
Where KDD
Authors Deepayan Chakrabarti, Ravi Kumar, Kunal Punera
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