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    2009
    Springer
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    Google's Auction for TV Ads

    13 years 11 months ago
    Google's Auction for TV Ads
    Download  www.cs.huji.ac.il
    This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008. 0
    Noam Nisan
    claim paper
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    Added 26 May 2010
    Updated 26 May 2010
    Type Conference
    Year 2009
    Where ESA
    Authors Noam Nisan
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