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IADIS
2004

In-home shopping through internet: consumer satisfaction and perceived risk

13 years 5 months ago
In-home shopping through internet: consumer satisfaction and perceived risk
The Internet/World Wide Web (Web) is an important way for the sharing of business information between retail firms and their customers. Although electronic commerce (e-commerce) has received considerable research attention, the literature reveals that the relationship between customer satisfaction and e-commerce has not yet been sufficiently studied. This research contributes to a better understanding of perceived risk and customer satisfaction arising from inhome shopping experience by using e-commerce in comparison with using other non store purchasing methods. This paper considers the role of perceived risk in consumer's satisfaction and acceptance of e-commerce, and applies a quantitative approach attempts to provide some data on this relation. We then discuss aspects of importance for further extensions. KEYWORDS E-commerce, Distribution channels, Customer satisfaction, Consumer behaviour, Perceived risk
Bráulio Alturas
Added 31 Oct 2010
Updated 31 Oct 2010
Type Conference
Year 2004
Where IADIS
Authors Bráulio Alturas
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