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HICSS
2010
IEEE

How to Establish an Online Innovation Community? the Role of Users and Their Innovative Content

12 years 8 days ago
How to Establish an Online Innovation Community? the Role of Users and Their Innovative Content
We studied the evolution of an online innovation community and users’ interaction behavior through social network analysis to explore how to build an innovation community and get a better understanding about the role of participating users and their innovative content. Throughout our analysis we explicitly recognize that the primary desired outcome of an online innovation community is the generation of innovation and breakthrough ideas and therefore simultaneously consider the user itself as well as the user generated ideas. Through relying on structural data combined with consideration of the context of our community we were able to identify eight different user types, who have different importance in supporting the health and success of the community.
Julia Hautz, Katja Hutter, Johann Füller, Kur
Added 17 May 2010
Updated 17 May 2010
Type Conference
Year 2010
Where HICSS
Authors Julia Hautz, Katja Hutter, Johann Füller, Kurt Matzler, Markus Rieger
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