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2010
Springer

How to Improve Your Google Ranking: Myths and Reality

8 years 3 months ago
How to Improve Your Google Ranking: Myths and Reality
Abstract--Search engines have greatly influenced the way people access information on the Internet as such engines provide the preferred entry point to billions of pages on the Web. Therefore, highly ranked web pages generally have higher visibility to people and pushing the ranking higher has become the top priority for webmasters. As a matter of fact, search engine optimization (SEO) has became a sizeable business that attempts to improve their clients' ranking. Still, the natural reluctance of search engine companies to reveal their internal mechanisms and the lack of ways to validate SEO's methods have created numerous myths and fallacies associated with ranking algorithms; Google's in particular. In this paper, we focus on the Google ranking algorithm and design, implement, and evaluate a ranking system to systematically validate assumptions others have made about this popular ranking algorithm. We demonstrate that linear learning models, coupled with a recursive pa...
Ao-Jan Su, Y. Charlie Hu, Aleksandar Kuzmanovic, C
Added 15 Feb 2011
Updated 15 Feb 2011
Type Journal
Year 2010
Where WEBI
Authors Ao-Jan Su, Y. Charlie Hu, Aleksandar Kuzmanovic, Cheng-Kok Koh
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