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NGC
2008
Springer

Hyperlink Recommendation Based on Positive and Negative Association Rules

8 years 2 months ago
Hyperlink Recommendation Based on Positive and Negative Association Rules
The new HRS method for hyperlink recommendation based on positive and confined negative association rules is presented in the paper. Discovered with the new PANAMA algorithm rules are merged and used in the form of recommendation functions, both to assess the existing hyperlinks and to suggest new ones. Positively and negatively verified and new hyperlinks are presented to the content manager and can considerably facilitate the maintenance of the web site structure and its adjustment to user behaviour. The experiments confirmed the usefulness of the Hyperlink Recommender System (HRS) and in particular, of negative recommendations based on confined negative association rules. Keywords Recommender System, Association Rules, Negative Association Rules, Hyperlink Assessment, Web Usage Mining, HRS.
Przemyslaw Kazienko, Marcin Pilarczyk
Added 28 Jan 2011
Updated 28 Jan 2011
Type Journal
Year 2008
Where NGC
Authors Przemyslaw Kazienko, Marcin Pilarczyk
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