Sciweavers

Share
IVA
2010
Springer

The Impact of Linguistic and Cultural Congruity on Persuasion by Conversational Agents

8 years 3 months ago
The Impact of Linguistic and Cultural Congruity on Persuasion by Conversational Agents
We present an empirical study on the impact of linguistic and cultural tailoring of a conversational agent on its ability to change user attitudes. We designed two bilingual (English and Spanish) conversational agents to resemble members of two distinct cultures (Anglo-American and Latino) and conducted the study with participants from the two corresponding populations. Our results show that cultural tailoring and participants’ personality traits have a significant interaction effect on the agent’s persuasiveness and perceived trustworthiness.
Langxuan Yin, Timothy W. Bickmore, Dharma E. Cort&
Added 28 Jan 2011
Updated 28 Jan 2011
Type Journal
Year 2010
Where IVA
Authors Langxuan Yin, Timothy W. Bickmore, Dharma E. Cortés
Comments (0)
books