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8

INFORMS
2007

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Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms

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Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms

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Juan Feng, Hemant K. Bhargava, David M. Pennock

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Added	15 Dec 2010
Updated	15 Dec 2010
Type	Journal
Year	2007
Where	INFORMS
Authors	Juan Feng, Hemant K. Bhargava, David M. Pennock

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