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2016
ACM

Improving Website Hyperlink Structure Using Server Logs

3 years 11 months ago
Improving Website Hyperlink Structure Using Server Logs
Good websites should be easy to navigate via hyperlinks, yet maintaining a high-quality link structure is difficult. Identifying pairs of pages that should be linked may be hard for human editors, especially if the site is large and changes frequently. Further, given a set of useful link candidates, the task of incorporating them into the site can be expensive, since it typically involves humans editing pages. In the light of these challenges, it is desirable to develop data-driven methods for automating the link placement task. Here we develop an approach for automatically finding useful hyperlinks to add to a website. We show that passively collected server logs, beyond telling us which existing links are useful, also contain implicit signals indicating which nonexistent links would be useful if they were to be introduced. We leverage these signals to model the future usefulness of yet nonexistent links. Based on our model, we define the problem of link placement under budget con...
Ashwin Paranjape, Robert West 0001, Leila Zia, Jur
Added 12 Apr 2016
Updated 12 Apr 2016
Type Journal
Year 2016
Where WSDM
Authors Ashwin Paranjape, Robert West 0001, Leila Zia, Jure Leskovec
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