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RECSYS
2009
ACM

Increasing engagement through early recommender intervention

10 years 9 months ago
Increasing engagement through early recommender intervention
Social network sites rely on the contributions of their members to create a lively and enjoyable space. Recent research has focused on using personalization and recommender technologies to encourage participation of existing members. In this work we present an early-intervention approach to encouraging participation and engagement, which makes recommendations to new users during their sign-up process. Our recommender system exploits external social media to produce people and profile entry recommendations for new users. We present results of a live user study, showing that users who received recommendations at sign-up created more social connections, contributed more content, and were on the whole more engaged with the system, contributing more without prompt and returning more often. We further show that recommendations for multiple content types yield significantly better results, in terms of user contribution and consumption; and that recommendations of more active users yield a hi...
Jill Freyne, Michal Jacovi, Ido Guy, Werner Geyer
Added 28 May 2010
Updated 28 May 2010
Type Conference
Year 2009
Where RECSYS
Authors Jill Freyne, Michal Jacovi, Ido Guy, Werner Geyer
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