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CORR
2010
Springer

Influence and Passivity in Social Media

9 years 3 days ago
Influence and Passivity in Social Media
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation within Twitter reveals that the majority of users act as passive information consumers and do not forward the content to the network. Therefore, in order for individuals to become influential they must not only obtain attention and thus be popular, but also overcome user passivity. We propose an algorithm that determines the influence and passivity of users based on their information forwarding activity. An evaluation performed with a 2.5 million user dataset shows that our influence measure is a good predictor of URL clicks, outperforming several other measures that do not explicitly take user passivity into account. We demonstrate that high popularity does not necessarily imply high influence and vice-versa.
Daniel M. Romero, Wojciech Galuba, Sitaram Asur, B
Added 09 Dec 2010
Updated 09 Dec 2010
Type Journal
Year 2010
Where CORR
Authors Daniel M. Romero, Wojciech Galuba, Sitaram Asur, Bernardo A. Huberman
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