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ATAL
2008
Springer

Influence of social relationships on multiagent persuasion

8 years 4 months ago
Influence of social relationships on multiagent persuasion
Life-like agents have the potential to make e-shopping sites on the Web more attractive and persuasive; our interest is to determine how multiple life-like agents should behave as a team to persuade customers. To know how the social relationships among two agents and a human user impacts the eectiveness of persuasion from the viewpoint of the balance theory, we develop a multi-agent persuasion system. In the system, the agents construct a social relationship to the user, and they then try to persuade him/her to select items that they recommend. An evaluation shows that a balanced relationship yields better performance than an imbalanced one. Categories and Subject Descriptors I.2.11 [Distributed Articial Intelligence]: Multiagent systems; H.5.1 [Multimedia Information Systems]: Articial, augmented, and virtual realities General Terms Measurement, Performance, Design, Experimentation, Human Factors Keywords Life-like agents, Social relations, Balance theory, Persuasion
Katsunori Kadowaki, Kazuki Kobayashi, Yasuhiko Kit
Added 12 Oct 2010
Updated 12 Oct 2010
Type Conference
Year 2008
Where ATAL
Authors Katsunori Kadowaki, Kazuki Kobayashi, Yasuhiko Kitamura
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