Infrastructures to imagine: the Mexican internet industry

The Internet provides a technical platform that can be used by start-ups in every country to launch innovative products for world markets. Yet, most of the successful Internet products—such as Twitter or Skype— are created in centers of innovation in US and Europe. The major asset of startups in the most developed countries is the social infrastructures they have available, which are used to bring together the right people and create the conditions for building innovative and successful products. This study seeks to understand how start-up companies creating Internet products in mid-income countries are building the social infrastructures they need to succeed in world markets, within the social, economic, cultural and historical constraints of the country. The study looks at how entrepreneurs in Mexico are designing the social infrastructures and mechanisms to change their work practices and the culture of their industry, which had little precedent for technological innovation. Th...

• Type: Journal
• Year: 2011
• Where: ICONFERENCE
• Authors: Ruy Cervantes
• Keywords: ICONFERENCE 2011, Information Technology, Mid-income Countries, Social Infrastructures, World Markets