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ECR
2007

An integrated model exploring sellers' strategies in eBay auctions

9 years 2 months ago
An integrated model exploring sellers' strategies in eBay auctions
Abstract This paper presents the results of a field study conducted to elucidate critical factors that determine sellers’ net revenue in Internet auctions. Using two datasets of Internet auctions, one dataset for auctions of a DVD (N = 378) and one for auctions of an MP3 player (N = 412), we conduct multiple regression analysis to determine the impact of 10 seller-controlled variables on sellers’ net revenue. We find at least partial support for all of our 13 hypotheses. Keywords Internet auction · Auctions · Electronic commerce · Seller strategies
Jaeki Song, Jeff Baker
Added 13 Dec 2010
Updated 13 Dec 2010
Type Journal
Year 2007
Where ECR
Authors Jaeki Song, Jeff Baker
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