Investigating behavioral variability in web search

12 years 11 days ago
Investigating behavioral variability in web search
Understanding the extent to which people'ssearch behaviors differ in terms of the interaction flow and information targeted is important in designing interfaces to help World Wide Web users search more effectively. In this paper we describe a longitudinal log-based study that investigated variability in people's interaction behavior when engaged in search-related activities on the Web. We analyze the search interactions of more than two thousand volunteer users over a five-month period, with the aim of characterizing differences in their interaction styles. The findings of our study suggest that there are dramatic differences in variability in key aspects of the interaction within and between users, and within and between the search queries they submit. Our findings also suggest two classes of extreme user ?navigators and explorers ?whose search interaction is highly consistent or highly variable. Lessons learned from these users can inform the design of tools to support eff...
Ryen W. White, Steven M. Drucker
Added 22 Nov 2009
Updated 22 Nov 2009
Type Conference
Year 2007
Where WWW
Authors Ryen W. White, Steven M. Drucker
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