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JDCTA
2010

Investigating the relationship between consumers' style of thinking and online victimization in scamming

9 years 4 months ago
Investigating the relationship between consumers' style of thinking and online victimization in scamming
Unsolicited emails and online scams can erode both consumer confidence and consumer safety when interacting and transacting over the Internet. This paper uses content analysis to identify the most frequent psychological tricks used in scamming and the most frequent flags which alert consumers to the illegitimate and unsolicited nature of the contact. Findings are then explored in light of individual thinking styles to reveal how some consumers may be more vulnerable to online scams as a result of their own personal preference for thinking in a particular way. The rationale is to establish a foundation for the use of content analysis of unsolicited emails to offer insight into the possible relationship between a consumer's style of thinking and online victimization.
Francesco Sofo, Michelle Berzins, Salvatore Ammira
Added 19 May 2011
Updated 19 May 2011
Type Journal
Year 2010
Where JDCTA
Authors Francesco Sofo, Michelle Berzins, Salvatore Ammirato, Antonio Volpentesta
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