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ICWSM
2010

Longevity in Second Life

8 years 12 months ago
Longevity in Second Life
User retention is important to the success of online social media, particularly in virtual world settings where users shape one another’s online experience. We study a rich set of variables, including social network and group membership, chatting, and transactions, in order to predict which users will stay and which ones will leave. We find that simple variables directly measuring the intensity and diversity of a user’s interaction with others are most predictive.
ChunYuen Teng, Lada A. Adamic
Added 26 Jan 2011
Updated 26 Jan 2011
Type Journal
Year 2010
Where ICWSM
Authors ChunYuen Teng, Lada A. Adamic
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