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IJWBC
2010

Managing viable virtual communities: an exploratory case study and explanatory model

9 years 2 months ago
Managing viable virtual communities: an exploratory case study and explanatory model
: Virtual communities play an important part in enabling people with common interests to interact with each other. Current research mostly focuses on the aspects of social interaction, usability and success factors for virtual communities. However, few studies have analysed how management teams affect virtual communities. Therefore, our research focuses on the role of management teams for the success of virtual communities. Within an exploratory case study, we examine the development of a management team of a non-commercial virtual community of interest. We match our findings with the viable system model, and propose a theoretical model and resulting hypotheses. We use case study data to illustrate the propositions and to demonstrate design principles for virtual community management.
Christoph Rosenkranz, Christoph Feddersen
Added 28 Jan 2011
Updated 28 Jan 2011
Type Journal
Year 2010
Where IJWBC
Authors Christoph Rosenkranz, Christoph Feddersen
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