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2011
ACM

Measuring the effectiveness of display advertising: a time series approach

8 years 9 months ago
Measuring the effectiveness of display advertising: a time series approach
We develop an approach for measuring the effectiveness of online display advertising at the campaign level. We present a Kalman filtering approach to deseasonalize and estimate the percentage changes of online sales on a daily basis. For this study, we analyze 3828 campaigns for 961 products on the Advertising.com network. Categories and Subject Descriptors
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kw
Added 15 May 2011
Updated 15 May 2011
Type Journal
Year 2011
Where WWW
Authors Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Brad Null
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