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    Measuring Lift Quality in Database Marketing

    13 years 4 months ago
    Measuring Lift Quality in Database Marketing
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    Gregory Piatetsky-Shapiro, Sam Steingold
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    Added 19 Dec 2010
    Updated 19 Dec 2010
    Type Journal
    Year 2000
    Where SIGKDD
    Authors Gregory Piatetsky-Shapiro, Sam Steingold
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